Year of Graduation
Implementation of Internet Promotion Strategy. Case Study of LLC "Northwest Company "Infosvyas" ("Stream Telecom")
This paper has a practical format, and the purpose is to develop and implement the strategy of online-promotion company LLC "Northwest Company "Infosvyas" ("Stream Telecom"). The project will be based on the plan drawn up by analyzing the main competitors and expert opinions in the field of internet marketing. Subject of the research is the process of the company Stream Telecom online-promotion. The object of the study is valid on the B2B market tools of the internet-marketing. The theoretical significance of the paper is in the development of the author's approach to the definition of the complex marketing tools, as well as the proposed system of criteria and weights for the selection of technologies, which can also be used for the subsequent implementation of the projects. The practical significance lies in the fact that our specific online promotion technologies that bring real profit companies have been selected and implemented. In addition, it has been estimated economic impact of conducted activities and made recommendations for the future improvement of the company's status. The work consists of an introduction, conclusion and three chapters, which include: analysis of the existing literature on the topic, the description of the market SMS-aggregator in Russia, the development and implementation of the online-promotion plan for the company Stream Telecom, as well as the subsequent analysis results. The purpose and objectives of this bachelor paper was reached.