Year of Graduation
Internet Marketing in Project Promotion
In the Internet age, the development of new technologies and communication methods, all aspects of human life one way or another are exposed to new technology trends. The scope of marketing is no exception. Increasingly, companies are using internet marketing tools to promote their products, services and projects. The aim of this thesis is to develop a comprehensive strategy for the project online promotion of the company's new web site on the example of "Sladky Dom and Co.". The main objectives of the work are: description of the main strategies in project promotion using the online environment; review of instruments of measurement key performance indicators in the organization of the Internet; definition of stages of development the online promotion of the project strategy; timing of the project; market analysis; developing a comprehensive promotion strategy for particular company. The work consists of three main parts, which cover the theoretical foundations of online promotion, the main stages of improvement of the project of a new company website. The main value of the degree project is to develop a comprehensive strategy to promote the project company on the Internet, which can be used not only for the case of the company, but also for other firms who want to achieve similar goals. Also, the available research data on the industry confectionery Novosibirsk market.