Ethics of Neuromarketing

The objective of the work is to define ethics of neuromarketing. To achieve goal the following tasks have been set: Describe the concept of neuromarketing from the perspective of the theoretical framework – To consider methods of neuromarketing research – Examine the impact of neuromarketing on consumers – To consider the application of neuromarketing in the world of practice – Describe basic theories of ethics applicable to neuromarketing – To conduct a content analysis of the main codes of ethics of neuromarketing companies – To conduct a study of the ethics of neuromarketing – To develop recommendations in relation to the ethics of neuromarketing neuromarketing and codes of companies Research methods were used in the study: analysis of theoretical information and content analysis. The study was conducted by survey. The conclusions obtained by matching and comparing the results. The paper defines essence of neuromarketing, methods of neuromarketing researches, main problems of ethics in neuromarketing and considered ethics theories, needed to achieve the tasks. Also described main neuromarketing researches and it’s applying. Considered codes of ethics independent companies, neuromarketing research organizations and corporations applying neuromarketing. Considered codes analyzed on the basis of ethic theories and main problems of neuromarketing ethics. Described conducted survey and defined main results. It was revealed that ethics of neuromarketing require attention. Necessary control compliance of ethics by companies using neuromarketing. Developed recommendations of correction of ethic codes of companies and raising the level of ethics in neuromarketing. It is necessary to tightening of control of compliance ethics in neuromarketing. And deeper developmental work in companies codes of ethics