The Development of the Internet-Marketing Strategy

Student: Sochnev Mikhail

Supervisor: Edouard V. Novatorov

Faculty: St.Petersburg School of Economics and Management

Educational Programme: Management (Bachelor)

Year of Graduation: 2016

Работа посвящена разработке стратегии Интернет-маркетинга и аспектам использования инструментов продвижения онлайн и в комлпексе с традиционными инструментами продвижения. В работе рассмотрены теоретические аспекты объекта исследования, проведен анализ деятельности бренда и основных бизнес-процессов, предложены методические рекоммендация по повышению эффективности существующей стратегии. Методы: сравнительный анализ, СВОТ и ПЕСТ анализы, интервьюирлвание

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