Communication’s Efficiency Factors in Regional Legislative Authority with Public

The paper explores the factors of effective political communication of regional parliaments with citizens. One of the main actors in this communication is press-service, the activity of which is aimed at the establishment of feedback between the authorities and citizens. Depending on a particular political regime, the press service can be controlled by different sources, including public, administrative and bureaucratic. Research question is how public, administrative and bureaucratic factors correlate in the activities of the press-service of the regional parliaments with the population? The paper is divided into 3 chapters. The first chapter examines the social communication of regional parliaments, based on the foreign and Russian literature. The author describes the participants in the communication process, as well as trying to build a new model of political communication. Methodology and study design are described in the second chapter. Using the comparative methodology, which developed in performance evaluation system of the press service in Krasnoyarsk region, St. Petersburg and Helsinki. While the method of explanatory theory, based on an interviews with the press service personnel, reveals the impact of the control sources on their work. In the third chapter, the author examines the effectiveness of the press service at the level of organization and structure, the feedback from the public, as well as its connection with the political structure of regional parliament and region. A series of interviews with communication officers has proved the existence of differences in the control of sources. Using the press-service, as the administrative resource, as well as restrictions on the media has a negative impact on its work. While ensuring access of all factions and the media to information and well-designed legal framework increases the efficiency of the press service and, ultimately, the entire process of political communication in the region.