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Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Taisiya Kirakosova
Online-Crowdsourcing: the Typology of Users and Participation Practices
2016
This study is devoted to the research of behavior of Internet users on crowdsourcing projects. This type of online activity is relatively new and unfamiliar for Russian users. It remains unclear who in general is interested in this kind of online activity, how the participants behave on such sites, and whether their behavior differs. This subject is not explored and elaborated in both Russian and foreign research literature. The only study that investigated the types of crowdsourcing behavior belongs to A. Malhotra and A. Majchrzak. However, the authors researched the audience of very small project and the typology was constructed without using any mathematical analysis methods, and was based only on observation. Because of the knowledge lack in this field, the main purpose of this study to build a segmentation of the participants, based on their behavior on the crowdsourcing project.

Case of project «Business in the anti-crisis» (Crowdspace web-site (https://crowdspace.ru/)). According to the analysis of the participant’s behavior, 5 main types of participants were identified: «critics», «assessors», «discussants», «hardly involved» and «passive». After identification of the types, the information about them was supplemented with socio-demographic characteristics, motivation of participation, Internet- behavior and voluntary practices. The main direction of future research is the verification of segmentation on other the cases of projects on other subjects. This will help to make more generalized conclusions about the presence of a universal segmentation of crowdsourcing projects participants. Another interesting research area is a comparative study of the participants behavior of different types and topics crowdsourcing projects.

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