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Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Daria Matytcina
Video Commercial Production of "SodaStream Jet"
Design
(Bachelor’s programme)
7
2016
Nowadays people tend to pursue a healthy life-style and drinking pure water is an essential part of it. In Russia there are a lot of commercials of sparkling waters containing chemicals and sugar and at the same time there are very few commercials of healthy waters. Summing up the above said we can conclude that a commercial spot of SodaStream siphons used for making sparkling water is urgent.

The aim of my project is to create a commercial spot of this product and make it impressive, unforgettable, aimed at people of all ages and at the same time attracting attention of customers to healthy produce. It is necessary to make historic inquiries for the production of a high quality commercial spot. To this purpose I have carried out a visual study called “The history of sparkling waters commercials from 1940s to modern times”. After the study of evolution changes of commercial products I have pointed out characteristic features of such commercials. This kind of commercials should provoke positive emotions and be not only impressive but also ‘appetizing’ that is a person after watching this commercial must want to taste the sparkling water. And it is possible to get it without going out and extra expenses.

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