The Use of Mixed Methods Research for the Study of Internalized Misogyny among the Millennium Generation Women

Despite changing of eras, the issue of women's experience in conditions of patriarchy and conservatism remains to be actual. Women are increasingly seeking to emphasize their ability to belong to the privileged class of men, blaming those who are still not ready to give up on their femininity. Soviet “contract of working mother" is reborn, and now we can see excessive demands on women as never before. Beauty canons affect the level of individual self-determination: non-compliance leads themselves to the appearance of hatred and oppression. Such fixed patterns of behavior during the Soviet era as multifunctional role of women and the "triple burden" are criteria for assessing themselves (identity formation) and other women. All of these aspects cause the emergence of the so-called "internalized misogyny» among women which are socialized in patriarchal conditions and in conditions of prosperity and promote sexist practices. The question appears: how does internalized misogyny phenomenon manifest in Russian reality? How Russian women are actually affected by this phenomenon? How does this phenomenon exist among the Millennium generation of women who have grown up in the post-Soviet era? The aim of this study is to determine and conceptualize the term of "internalized misogyny" and to analyze its manifestations in everyday life among the women of Millennium generation. Solving problems of this research were based on the strategy of using qualitative and quantitative methods and techniques of focused interviews and online questionnaires. As a result, the research hypothesis were tested and data analysis let distinguish six types of "gender contracts".