The Comparison of 3 Methods of Satisficing Measurements in Online-Surveys

Student: Marchenko Anna

Supervisor: Maksim Rudnev

Educational Programme: Sociology (Bachelor)

Final Grade: 7

Year of Graduation: 2016

The paper deals with the theory of satisficing in online polls. According to this theory, respondents more often choose to expand less mental effort in response process to reduce time of the survey. In modern researches it is given many methods examining survey satisficing, however researchers do not have a single agreement for its testing. The objective of this study is to compare several methods of measurement survey satisficing in web researches. As a result of research it was revealed, that various techniques determine different respondents as satisficers. Therefore, we concluded that none of the methods cannot be considered as universal one. When a researcher decides to use one of the methods, it is necessary to confirm with purposes of research and take into account whether accurate information from respondents is important.

Full text (added June 2, 2016)

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