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Controversial Selfrepresentation Logics of Russian Crowdfounders

Student: Zhdanova Dina

Supervisor: Andrey Shevchuk

Faculty: Faculty of Social Sciences

Educational Programme: Sociology (Bachelor)

Year of Graduation: 2016

There is currently a need for a standardized concept that describes how relationships between different self-representations of crowdfunders co-exist. The goal of this work is to suggest theoretical means to address a fundamental question, what strategies do people use when presenting their selves online? The chapter analyzes the concept of identity and provides an analytical approach to the presentation of self online where traditional contextual and non-verbal cues lack. It tackles the issue of self presentation online through the frameworks of symbolic interactionism and «techno-self» theory.

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