The Model of Diffusion and Competition at the Socially Interacting Market

Student: Zakhvatkin Mark

Supervisor: Roman Chuhay

Faculty: International College of Economics and Finance

Educational Programme: Financial Economics (Master)

Year of Graduation: 2016

This paper builds a stochastic model of a new technology diffusion at the socially interacting market. As a sample of the technology, social networks such as Facebook and Twitter have been chosen. My main findings are that the Facebook markets more efficiently, than Twitter; also I find that structurally the social networks of consumers have close parameters - each consumer has about 10 friends and the social threshold of 19%.

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