The Technologies of Memorial Museum-Apartment`s Promotion in Russia

The theme of diploma is «The Technologies of Memorial Museum-Apartments Promotion in Russia» The volume of the project is 80 pages. The work contains 5 pictures that describe the results of online-survey. The bibliography list consists of 34 reference sources. Keywords: promotion, communication, memorial museum-apartments. The object of the diploma research project – the memorial museum-apartments. The subject of research – the strategies, channels and tools of memorial museum-apartments promotion. The structure includes an introduction, three chapters, conclusion, references and appendices. The introduction covers the topicality of the chosen theme, formulates the purpose and objectives of the study, indicates the object and subject of the project and suggest a hypothesis. The first chapter of the work covers the theoretical aspects of museology, modern museum classification, PR and marketing specifics in the museum sector and description of the memorial museum-apartments, as objects of the museum promotion. The second chapter is devoted to the analysis of the major promotion technologies applied in practice to modern museums in general and to the memorial museum-apartments in particular. The last chapter is the research part of the work and includes the analysis of the data obtained in the survey, the comparative analysis and expert interviews conducted with the employees of the museums. Practical recommendations aimed at increasing the effectiveness of the memorial museum-apartments promotion technology are formulated in the conclusion.