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  • Russian Agricutural Complex: Change in Strategies in the Context of Food Embargo (the Example of the Markets of Juices, Fish and Seafood, Meat and Meat Products)

Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Stanislav Zaytsev
Russian Agricutural Complex: Change in Strategies in the Context of Food Embargo (the Example of the Markets of Juices, Fish and Seafood, Meat and Meat Products)
2017
This paper examines the period from November 2014, when certain political and economic measures, called the food embargo, were introduced, which consist of banning the import of specific agricultural products, raw materials and foodstuffs to the Russian Federation. In the course of the current situation, in addition to many economic factors associated with the restructuring of production, the need for technological improvement, problems with the supply and sale of goods, there were also problems associated with a large number of negatives in the information environment relating to the affected markets. The information environment has a great influence on the markets, which leads to the importance of the question of which image is formed in the Russian agro-industrial complex.

In the course of this work, approaches to the study of the image of the markets that make up the agroindustrial complex of Russia were analyzed, and the analysis itself was carried out, during which these images were described

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