New Business Project Development

Student: Utemov Aleksandr

Supervisor: Dmitry V. Gergert

Faculty: Faculty of Economics, Management, and Business Informatics

Educational Programme: Management (Bachelor)

Year of Graduation: 2017

The present research is devoted to new business project development in the market of streetwear shops in Perm, Russia. The paper consists of introduction, three chapters and conclusion. The first chapter has literature review of main methods of analysis internal and external environment of organizations and has the methodology of the process of a business model development. In the second chapter of this paper there is the analysis of researched industry, the identification of client’s preferences and the preparation of value propositions. The third chapter has recommendations of business project development and economic calculations. In the end of paper there are definite recommendations for those entrepreneurs who want to work in the sphere of streetwear.

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