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Competitiveness Factors of Russian and European Companies: Comparative Analysis

Student: Polina Alova

Supervisor: Mariya Molodchik

Faculty: Faculty of Economics, Management, and Business Informatics

Educational Programme: Economics (Bachelor)

Final Grade: 7

Year of Graduation: 2017

In the current terms of growing competition, it is important for companies to be aware of the factors that affect their competitive position in the market. This study compares competitiveness factors for companies in Russia and in Europe. Companies in Russia are less competitive due to the country's economy specifics, for this reason they are compared with European companies as with a benchmark for competitiveness. In the research internal factors, represented by strategically important resources in accordance with the resource based view, were taken as competitiveness factors. To carry out the calculations, competitiveness was reflected in the index of labor productivity by gross value added. Strategically important resources were divided into groups using the principal component analysis: physical, human, structural and intellectual resources. Therefore, the impact on the competitiveness of each group of resources, as well as control variables, was tested. In order to determine the coefficient of influence of factors of competitiveness, a pooled regression was constructed. By the results of regression it turned out that physical, human and structural resources have a significant positive impact on the competitive position of Russian companies. In Europe, all four the groups of resources have a significant impact, but human resources affect the competitiveness of European countries negatively in this sample.

Full text (added May 18, 2017)

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