Export-Oriented Strategy of the Russian Companies

Student: Lagunova Elizaveta

Faculty: Faculty of Economics, Management, and Business Informatics

Educational Programme: Economics (Bachelor)

Year of Graduation: 2017

Today almost each large company is the exporter of the production abroad. It is caused by the fact that expansion of sales market allows not only to increase profit, but also to expand production, to improve quality in the competitive environment and a set of other advantages. However, not each company is successful in foreign market. This work is directed to identification of those factors which potentially exert impact on export orientation of the company. This analysis is carried out by Probit-regression estimation. Conclusions that the probability that the company will be the exporter depends from innovative activity, and existence of the foreign capital are as a result received. The labor productivity indicator as a factor of export orientation of firm in this work hasn't found confirmation.

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