Year of Graduation
Theoretical and Practical Aspects of Loyalty Measurement the Case of Taxi Aggregators
Currently, more and more companies are beginning to pay special attention to the issue of consumer loyalty. For successful operation, organizations need to monitor the level of consumer loyalty regularly. In this regard, the problem of consumer loyalty measurement is especially relevant now. In this study, the theoretical and practical aspects of consumer loyalty measurement were examined on the case of Moscow taxi aggregators market. The practical significance of this study is that its results can be used by taxi aggregators to increase the loyalty of the younger generation to their brand.