Promotion Management of Gastronomic Brands on the Russian Market (the Case of Mexico and Peru)

The goal of this paper is to form a gastronomic components of Russian tour products, that send tourists to Peru and Mexico. This paper consists off, first of all, literature analyses with key terms being gastronomy and brand. Then this paper is focused on studying the local cuisine of Mexico and Peru, underlying its history, traditions and the components. Finally, there is a competitive analyses being undertaken of the supply of local tourist firms of Mexico and Peru and the tourist companies in Russia, that send tourists to these two countries. The data for analyses consists of 200 elements in total: 50 tours in Russia that send tourist to Peru, 50 tours in Russia that send tourist to Mexico, 50 gastronomic tours in Mexico, 50 gastronomic tours in Peru. After detailed analyses of the supply on the local markets in terms of gastronomy, there were two main conclusions: 1) Russian tour products almost do not include any gastronomic part; 2) Gastronomic part in Russian culinary tours is not fully and accurately presented. Therefore, certain corrections were made in terms of gastronomic activities and included drinks and dishes of local cuisine, based on the competitive and theoretical analyses.