Design of Corporate Identity

Student: Borisova Mariya

Educational Programme: Design (Specialist)

Year of Graduation: 2017

The theme of diploma project: "Corporate style cafés "Kuzma". The volume of the thesis, 75 pages, contains 39 figures, 12 references. Key words: corporate identity, graphic design The aim of this work is to develop a signature style, a children's café with the help of graphic editors. The subject of the research work are the stages of development of firm style. As well as a visual exploration on the theme: "Cats in graphic design in the twentieth century". This work consists of introduction, two chapters, conclusion, of the project. The first Chapter discusses the theoretical basis of corporate identity. The second Chapter analyzes the graphic design on the theme "Cats in graphic design in the twentieth century". Conclusion contains the main conclusions. The project is dedicated to the development of corporate style cafés "Kuzma".

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses