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Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Polina Shirokshina
Staff Retention in Creative Industries
Management
(Bachelor’s programme)
8
2017
The study is directed to studying the retention of staff in creative industries. Professions that have a relationship to creativity are becoming more and more desirable, especially among young people. The study focuses on studying the characteristics of retention of employees of the generation Y, whose number on the labor market increases every year. An analysis is made of factors affecting the involvement and retention of this generation in all sectors of the economy. In the future, these factors are correlated with factors affecting the retention of creative class employees, derived through interviews with top managers of creative industries and interviewing staff of creative organizations. By analyzing and synthesizing the data obtained, a number of common factors influencing retention of young employees belonging to the creative class are determined.

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