Year of Graduation
Transformation of the Magazines "Ptyuch" and "OM" in Mid-1990s Early 2000s
In the present study is devoted to the transformation of the content and formats of Ptyuch and OM magazines during the entire period of their existence. The work reveals the prerequisites for the emergence of these two magazines in the middle of the 1990-ies in Russia and the changes that followed. There were defined their characteristic features and distinguished 3 periods of their development. Research hypothesis: the transformation of the content and formats of "OM" and "Ptyuch" magazines depended on the changes in youth culture and changes in the needs of the target audience. Their transformation led to the loss of their identity and provoked suspension of activity. The present study consists of an introduction, two chapters, a conclusion, a list of literature used. There are 23 pictures, 12 tables, 83 sources of literature in the work. The total number pages is 107.