Image of Russia in Internet-Memes During Presidential Campaign in the US in 2016

Student: Vasilev Aleksandr

Educational Programme: Political Science (Bachelor)

Year of Graduation: 2017

The paper looks at the image of Russia, designed in Internet memes during the presidential race in 2016. During the research we made the discoursive and semiotic analysis of Internet memes in order to identify the main discoursive and symbolic features of the image of Russia, identified throughout the campaign, the main aspects of its use and image change compared to the Cold War period. In the course of the study, we find the main opportunities for using them to provide asylum to the presidents. We also revealed the following features in the images of Russia and the Soviet Union: Cold War: the use of the image of Russia as a threat to national security, orientation to the "leader", symbolic designs of the "witch-hunting" period.

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