Intertextuality as a Way of Implementing Communicative Stratagies in Political Discourses of USA and the UK: a Comparative Aspect

The purpose of the present study is to explore the role of intertextuality in political discourse, particularity of its functioning in it and also to compare two discourses (The USA and Great Britain) as the examples of texts with frequently used intertextual elements. It looks in particular at the public speeches that have become incredibly famous and even iconic (for example, the Fulton speech). The paper consists of two parts: theoretical and practical. The theoretical basis of the current paper are works devoted to the intertextuality and its theory, the researches of political discourse and numerous articles considering how intertextual elements apply to the actual texts. Moreover, the work observes different views on the phenomenon of intertextuality in political and literature discourse, which depend on their specifics and the goals of the concrete research. The research has shown: the role of intertextual elements in political and literature discourses is not identical. In literature intertextuality is primarily used for self-expression or for the creation of the character or image, whereas in politics the use of such techniques always implements manipulation. Nevertheless, there is a common feature: this phenomenon can be used as the instrument for the estimation. Also there are several functions that intertextuality implements in political discourse. They include regulative (the most essential), and persuasive functions, opposition/identification, continuity and contact setting. The comparative analysis of two political discourses has shown that characteristic feature of american politicians is the usage of strategies for self promotion and for formation of an emotional state, while in english political discourse the strategy of persuasion is the most frequently applied.