Channels and Methods of Promoting Internet Media (Case Study of Medusa Portal)

The qualification work raises the question of effective channels and methods used for promoting Internet Media in the market. The work aims at determining the obligatory points of a successful marketing strategy. As an example, promotional strategy of “Meduza” portal is being used which is the leader by definite parameters, such as citation index, innovation of formats used and engagement rates of the Social Media audience. One of the problems which is being emphasized in the research is the high demand for researching this question by the Online Media while at the same time the topic stays insufficiently explored. The work focuses on such main methods of promotion as internet marketing, PR which include the following channels: SMM, content-marketing, SEO etc. The research also examines less popular promotional methods of online Media. This work highlights the importance of promotion and determines effective promoting technologies.