The Features of the Technologies of Conduction and Realization of Promotional FIFA World Cup's Campaigns (on the Example, Tournaments in Germany, Brazil and South Africa)

Student: Streltsova Natalya

Educational Programme: Journalism (Bachelor)

Final Grade: 8

Year of Graduation: 2017

The purpose of this study is to identify the characteristics of the FIFA World Cup campaigns. In the paper the following methods are implemented: systematization, analysis, induction and deduction. Expected outcomes are connected with the proof that one-time promotions are not effective, therefore advertising agents often turn to the development and implementation of full-scale campaigns. The thesis consists of an introduction, two chapters, conclusion and bibliography.

Full text (added May 2, 2017)

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