Year of Graduation
The Features of the Technologies of Conduction and Realization of Promotional FIFA World Cup's Campaigns (on the Example, Tournaments in Germany, Brazil and South Africa)
The purpose of this study is to identify the characteristics of the FIFA World Cup campaigns. In the paper the following methods are implemented: systematization, analysis, induction and deduction. Expected outcomes are connected with the proof that one-time promotions are not effective, therefore advertising agents often turn to the development and implementation of full-scale campaigns. The thesis consists of an introduction, two chapters, conclusion and bibliography.