Creating of Retroactive Transmedia Project Based on the Completed Franchise: «Star Wars» Extensions (2015-2020 yy.)

Student: Ammosova Liudmila

Supervisor: Ekaterina Lapina-Kratasyuk

Educational Programme: Journalism (Bachelor)

Year of Graduation: 2017

The following paper represents a study that helps to identify characteristics of a retroactive transmedia project which is based on the pre-existing franchise, on an example of "Star wars" extensions. The aim of the research is to study transmedia technologies in the "Star Wars" project and identify producer strategies for creating a successful franchise. The results of the study will be useful for the future producers, journalists and production media studios. During the study, there will be considered approaches to the term, the peculiarities of creating a cult franchise, as well as the specifics of the "Star Wars" project. The specifics of the Star Wars franchise will be analyzed by Renira Gambarato's Analytical Model. The specific character of the Star Wars audience will also be determined through a mass interview.

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