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Representation of Actual Information Agenda in Entertainment Media (on the Example of «Lentach» Community)

Student: Molostvova Anna

Supervisor: Svetlana Shomova

Faculty: Faculty of Creative Industries

Educational Programme: Journalism (Bachelor)

Year of Graduation: 2017

The subject of current research is interpenetration of news and entertainment media formats and the role of visual content in the matter. As a result of such integration entertainment media are able to form an informational agenda for the audience. On the example of the public on the social network VKontakte Lentach, the ways of presenting news information in entertainment and game form are revealed and the news agenda proposed by this public is described. The study deals with the concept of contemporary infotainment and clarifies the means of delivering the news in the mode that is entertaining and sometimes connected to game. As a result of the research, the general tendency of the media to use "light" materials and the emergence of new entertainment forms due to the development of technologies was revealed. And also successful cases on combining formats are given. The research consists of an introduction, three chapters, a conclusion and a list of used literature. In the applications there is an expert interview, a mass survey and editorial documents of the public. The total number of pages is 108.

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