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Development of a Marketing Program for a New Company Entering the Florist Market in Moscow

Student: Minakov Nikita

Supervisor: Sergey Shkarovsky

Faculty: Graduate School of Business

Educational Programme: Management (Bachelor)

Year of Graduation: 2017

Traditional and empirical approaches to marketing have been used in order to develop practical recommendations regarding marketing activities for a new company entering the florist market in Moscow. Сompetitive environment of the company under conditions of monopolistic competition has been studied.

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