The Main Trends of Using PR Tools in Field of Public Diplomacy in the Middle East

Student: Saleh Fadi

Educational Programme: Integrated Communications (Master)

Year of Graduation: 2017

The aim of the thesis is to investigate the use of PR tools and techniques in the field of public diplomacy in the Middle East, from the standpoint of origins of the emergence of public diplomacy and its instruments. The thesis dips in certain detailed description of the methods of its use in different countries. Finally, the research outlines substantial achievements in the use of public diplomacy tools in establishing and strengthening the ties between the countries of the Middle East and other countries and their influence “public diplomacy tools” on public opinion, both in this region and behind its side. Keywords: PR, Middle East, public diplomacy

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses