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Men's Beauty Blogs on YouTube as a Tool for Shaping a New Model of Masculinity

Student: Farida Mammaeva

Supervisor: Evgenia Nim

Faculty: Faculty of Communications, Media, and Design

Educational Programme: Journalism (Bachelor)

Final Grade: 8

Year of Graduation: 2017

It is not a secret that gender roles have been changed a lot. In many cases this is due of feminism and the fights of women’s right. The topic I have chosen for my graduation paper is «Men’s beauty blogs on YouTube as a tool of shaping a new model of masculinity». The main idea of current research is to determine some peculiarities of male gender representation. The research includes a content analyst of different male beauty blogs on Foreign YouTube channels.

Full text (added May 2, 2017)

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