Technique of Organizing Food Products Export to China

Student: Ilyasova-kalinova Iuliia

Faculty: Faculty of Management (Nizhny Novgorod)

Educational Programme: Management (Master)

Year of Graduation: 2017

China is one of the most promising directions for Russian producers. However, in order to start successful business in the Chinese market, it is necessary to conduct serious preparatory work and observe a number of organizational and managerial conditions. In this research paper, an assessment of the potential of the Chinese market has been carried out, a methodology for organizing export to China has been developed , and its experimental approbation has been conducted. In the first chapter, ways of collecting information about a market of interest, as well as ways of penetrating the market, are considered. The second chapter explored the specifics of work in the Chinese market and described all the stages of practical work, suggested the results of the study. Also conclusions and recommendations have been developed.

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