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Development Strategy of a Niche Channel

Student: Ekaterina Maslo

Supervisor: Ilya Kiriya

Faculty: Faculty of Communications, Media, and Design

Educational Programme: Journalism (Bachelor)

Year of Graduation: 2017

In this graduation paper the author describes spcifics of development of the niche chanel on the Russian media market through the example of satellite channel Horse World TV. It was chosen because it's a new chanel in Russian media market and It's very interesting to learn a content of this chanel and to indicate the prospects of development of the channel.The researcher tried to prove that the success of a niche television channel depends on the ability to find a unique target audience and target the content under it. In the study concepts,target audience,content and development of selected tv chanel were analyzed.

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