Factors Affecting Children's and Parent's Loyalty: the Case of Linguistic Camp Bravo

International companies increased their client-oriented approach in the modern market conditions. It is associated with globalization and increased competition in different markets, which leaded companies to care more about client not only before purchase, but also after the purchase. Some studies confirm, that keeping clients is far harder than acquiring them. Due to market trends companies have begun to implement different instruments of increasing the customer loyalty. Further more and more researchers and marketing specialists are interested in the phenomenon of children’s customer loyalty. Parents spend more and more of their money on their children, considering their needs and preferences. In the modern world expenditure of family budget on kids keeps constantly high. The term of children’s loyalty keeps being understudied in the modern research field. This paper is dedicated to examination of customer loyalty and revealing factors affecting children’s and parent’s loyalty toward the linguistic camp Bravo. Camp Bravo is linguistic camp with studying English for Russian-speaking children, located in Cyprys. As a part of the study factors affecting children’s and parent’s loyalty toward the linguistic camp Bravo were discovered.