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Transformation of the Space Rhetoric in the Context of Space Industrie's Сommercialization (on the Example of The New York Times)
There is increasing interest to space industry by media last ten years. This tendency is developing due to the foundation of new commercial space companies. This paper argues the transformation of the space rhetoric under the condition of the trend. To investigate this aspect this paper has analyzed about 500 texts about space industry in The New York Times. The newspaper has been chosen by the reason it is a national, social, and political issue with large circulations. From this research the main observation emerges: the new rhetoric decribing private space companies has appeared among the texts about space development.