Branding of House-Museum of Ginzburg at Yekaterinburg

This work was done to create a brand of the Ginzburg Museum in Yekaterinburg and to identify a new visual language that speaks of constructivism. The aim of the project is to create a single universal style, emphasizing architectural features, and allowing to change the exposure for standard solutions. It is also important to point that it was required to use and introduce modern technologies and a media exposition in new museum space. The result of the work is a brand of the museum and the creation of a space with a typical solution for a frequently replaced exhibition. Also in the process of work was created external and internal advertising, registration of social networks, souvenir products and technological solution of space. During the project implementation the following recommendations were created: during the work on museums of architecture, it is necessary to take into account not only the design features of the museum and the buildings used for this museum, but also historical and social features. In the work on the museum-apartment, it is also necessary to take into account the daily life of the inhabitants.