Year of Graduation
Factors Influencing on Consumer Intention to Purchase Natural Products
The research paper explores factors affecting the purchase of natural products and cosmetics. According to the research goal the survey was conducted. In empirical part Russian natural products market was described, the priority segments were identified, the main purchase factors were analyzed and price premium level, eco-sign type and eco-certificate awareness were determined. As a result, this research presents the recommendations on building positioning and marketing strategy for natural products on russian market.