• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site

Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Polina Zorina
Factors Influencing on Consumer Intention to Purchase Natural Products
Marketing
(Master’s programme)
8
2017
The research paper explores factors affecting the purchase of natural products and cosmetics. According to the research goal the survey was conducted. In empirical part Russian natural products market was described, the priority segments were identified, the main purchase factors were analyzed and price premium level, eco-sign type and eco-certificate awareness were determined. As a result, this research presents the recommendations on building positioning and marketing strategy for natural products on russian market.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses