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Educational Programme
Final Grade
Year of Graduation
Margarita Lapshina
Actual Problems of Creating Content for the Audience of Sports Channels (on the Example of «Match TV»)
Multimedia Journalism
(Master’s programme)
In the work on the topic "Actual problems of creating content for the audience of sports channels", a wide "Match" holding and its thematic sports channels, as well as their audience, ways and peculiarities of content creation, were considered.

The relevance of the chosen topic is conditioned by the necessity of scientific understanding of the activities of the largest network of sports channels of Russia and its popularity, as well as the importance for the entire sports television of the country as a whole.

The object of the research is the network of sports channels "Match TV".

The subject of the research is the features of the functioning of the sports TV channels "Match TV".

The purpose of the study is to study the specific features of modern sports TV channels.

The problem of the research is that, despite the provision of a broad range of educational, informational and entertainment programs, the TV viewer still prefers to broadcast sports events.

The work consists of two chapters, conclusion and list of sources used.

In the first chapter talks about interaction of sport and television, traces the major milestones in the development of sports television in Russia and studies the features of sports channels.

In the second chapter, the activity of the Match Holding and its sports channels was analyzed. The peculiarities of launching the first publicly available sports channel were revealed, as well as ways of attracting and forming its audience. Also, the thematic sports channels of the holding were examined in detail, their audience was studied, and a study was conducted to determine which principles the audience was guided by when choosing content.

In conclusion, the main conclusions on the work were made.

The volume of the work is 85 sheets. The illustrative material includes 20 images and 4 tables. The list of sources is represented by 73 items.

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