Doping in Professional Sport: a Marketing Analysis

Student: Alesina Davide

Supervisor: Igor Sloev

Educational Programme: Marketing (Master)

Final Grade: 9

Year of Graduation: 2017

The work is aimed to analyse the doping usage in professional sport, with the goal of implementing a mathematical model, that allows to better understand the roles of WADA, athletes, fans and sponsors both from the point of view of economics and marketing.

Full text (added May 18, 2017)

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