Year of Graduation
Native Advertising: Genesis, Functions, Prospects
The research helps to illuminate role of native advertising in modern media. The general purpose of this project proposal is to define the term of native advertising. and, this study applies theoretical and empirical knowledge of native advertising to Russian reality. We used methods of, content analysis, and expert interview with representatives of the media how use native advertising: Meduza, Vedomosti, Tjournal,BazzFeedWashington Post, New York Times, Wall Street Journal.