Efficiency of Media Platform in Restaurant Promotion

Student: Yakovets Elizaveta

Educational Programme: Journalism (Bachelor)

Final Grade: 8

Year of Graduation: 2017

This article analyzes the reasons and methods for using media sites in the restaurant promotion system. In the period from December 2016 to March 2017, active work was carried out in social media promoting the "Chicken Run" cafe and the restaurant "Spices". Based on the results of this campaign, it was determined that effectiveness of the social media used, directly depends on the concept of the restaurant (non-network). The more casual the restaurant and the lower the bill average are, the less popular will the restaurant be on print media, radio and television broadcast. Similarly, with luxurious restaurants, for the promotion of which you must have a good relationship with bloggers and access to special social network features, social media campaigns will mostly have a lower impact.

Full text (added May 2, 2017)

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