Year of Graduation
New Approaches to the Marketing of the Educational Programs and Higher Educational Institutions
Management in Higher Education
This study addresses the development of an internet-based marketing concept to promote the Master’s training programs run by the HSE University’s Institute of Education (the Institute). The marketing concept seeks to help advance the effectiveness of the Institute’s admission campaigns by extensively employing modern social networking venues in delivering more comprehensive and deeper information coverage of the academic opportunities offered. The research draws on the latest findings in global social networking studies as well as the Institute’s practical experience in using digital marketing toolsets.