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The development of an advertising campaign of the TV reality show "THE ЦЕХ"

Student: Pukhonto Anna

Supervisor: Igor Gurovich

Faculty: Faculty of Creative Industries

Educational Programme: Design (Bachelor)

Year of Graduation: 2017

This graduation project is a set of various promo activities for the television project "The Workshop." The main components are products within three categories: graphics inside the TV broadcast (logo design, creation of the opening theme, animated version of the logo for outputs and inputs after and before advertising), Internet activity (viral videos complimentary to the most popular sites as intriguing ads (instagram, youtube, mos) .metro, etc.) and physical promotional media (accessories with brand graphics, advertising posters and billboards). The main goal of the work is the creation and development of various components, which are interrelated parts of one project, reflecting the essence of this TV broadcast. Tasks: The project has a rather blurred target audience, the theme of the project itself, in general, attracts men older than 35, but one of the tasks was to adapt the graphic promo for elder people (youth from 18) to attract attention and expand the TA. The next task was to reflect the spirit of competition, division into two teams, because this moment is one of the key ideas in the program. And this problem should be solved in all types of promotional activities. The main method, traced inside all products - this division into two parts (by using different colours, materials, etc.). The logo itself was also called to display this double history, therefore, having a common "stencil", there is an opportunity to fill it in different ways, creating a division into two parts. The system of poly-screens, double divisions is made as the part of the opening theme, and in posters, billboards and other components of the project.

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