Year of Graduation
Social Dynamics in Online Games. The Case of Lady Popular
This study completes the long-term project to study the community of Lady Popular players. In the course of it, social processes were identified that affect social dynamics in gaming communities in general. It was confirmed the assumption that the motivation of a particular high-status player can influence the social structure of the community. Social mechanisms were found that adapt the system to the intervention of game developers. The relationship of the community of players with them is extremely tense, but the rootedness of social ties motivates many players to continue the game.