Analysis of Different Sales Instruments on the Example of Internet Shop Cccstore.Ru

Student: Polyashov Aleksey

Supervisor: Yulia Taratuhina

Educational Programme: Electronic Business (Master)

Year of Graduation: 2017

There was made a research in influence of e-commerce sales instruments on internet shopping, on the example of the website cccstore.ru. The main marketing instruments are listed in this research. There also was made a statistics of influence of different sales instruments on traffic and sales of the website under study. There was made a calculation of profitability of different advertising systems. A conclusion of our research and the recommendations for setting up efficient e-commerce business were made.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses