The Analysis of Factors Influenced on Satisfaction of Restaurants' Visitors

Student: Gordeikhina Inna

Supervisor: Galina Polinskaya

Educational Programme: Marketing (Master)

Final Grade: 7

Year of Graduation: 2017

This research deals with the problem of the most important factors of customer satisfaction for visitors of full-service restaurants. Based on theoretical background about customer satisfaction, the conceptual model and the market analysis the methodological approach was explained. Following the research design described data was collected and was analyzed for several research stages. The results allow identifying some restaurants’ profiles and forming recommendations aimed at increasing customer satisfaction.

Full text (added May 22, 2017)

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