Rebranding of Central Moscow Racecourse

The theme of visual research, "How the racetrack is organized," is related to the main task of the diploma - the branding of the Central Moscow Hippodrome (CMI). The hippodrome world has a complex and extensive structure, its original atmosphere and stunning stories are known in a narrow circle and worthy of study and all-out popularization. That is why the final result should be a full-scale and voluminous gift edition with detailed and branched content reflecting the history, way of life, the specifics of this place, considering each component of the racetrack both from the visual and functional side The purpose of the study is to study the internal structure and the world of the racecourse, to convey its complexity and variety in a simple and fascinating language. In the course of the research, the author was also faced with the task of a comprehensive approach to the material: it is important not only to collect the facts, but also to unite them into a single history, detailed and atmospheric at the same time, capable of growing into a full book. In the course of work on the publication, editorial work was carried out: sources in periodical press of different years, literature, archives and online resources were studied. It was decided to systematize the material on a chronological basis, not excluding the thematic and explanatory interruptions. The result of visual research is extremely important as a set of semantic and visual references for the realization and comprehension of the branding part of the thesis work. Basically, these are architectural details of the complex, such as mosaics, stained-glass windows, tiles, paintings and bas-reliefs, as well as typography and visual patterns of the Soviet period, with the help of which the necessary intonations and stylistic devices were found in the practical part of the thesis project.