Year of Graduation
Аudience Maturing as a Factor of the Television Channel Development (the Example of TNT Channel)
Along with the general crisis of television consumption, entertainment television still gives odds to all other television genres, except serials. Nevertheless, entertainment channels think about the content strategy in connection with various factors, in particular in connection with the growing of the audience. The main goal of this work is to analyze this factor for changing the content strategy of the TV channel. The hypothesis is that for the retention and development of the audience, the TV channel needs to follow the maturing kernel and offer content in the light of changed interests, lifestyle and other factors. The subject of the study is the content strategy of the TNT channel. The subject of the research is the audit factors of changes in the content strategy. As a result of the research, the hypothesis was partially proved.