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Research and Automation of Search Process of Marketing Outlets through Open Sources

Student: Maltsau Denis

Supervisor: Boris Pozin

Faculty: HSE Tikhonov Moscow Institute of Electronics and Mathematics (MIEM HSE)

Educational Programme: Computer Systems and Networks (Master)

Final Grade: 10

Year of Graduation: 2017

The master's thesis is written on the topic “Research and Automation of Search Process of Marketing Outlets through Open Sources”. The relevance of the topic is connected with the appearance in the Internet of open sources with detailed databases of organizations. Using these databases allows you to quickly and efficiently find the required outlets for the purpose of horizontal scaling of sales geography. The object of the study is the search for markets through open sources. The subject of the study is the development of a software implementation of the process of finding markets through open sources. The purpose of the dissertation: research and automation of the process of searching for sales markets through open sources to increase sales on a real project. Within the work on the thesis, the following methods of searching for sales markets were analyzed and used: improvement of the database on the used sales channels (outlets) and the search for new outlets using open sources. Also during this work the following tools and systems were used:  programming language – Python;  search for data – Search crawler Scrapy;  data analysis – IBM Watson Content Analytics;  open source of data – Yell.ru system.   Within the work on the thesis: – information system has been created to search for markets through open sources of the Internet; – data format is developed and content of input and output data is determined; – quality of customer data was improved on a real project. Keywords: open sources, search, sales markets, outlets, databases, search crawler, data analysis.

Full text (added May 15, 2017)

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