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Russian Fashion Bloggers as Cultural Intermediaries: the Production of Symbolic Goods Through the Judgment of Taste
This article is devoted to the study of a new group associated with the consumption of symbolic goods - fashion bloggers. This category of people includes the creators of Internet blogs dealing with the publication of their images of clothes in order to demonstrate their taste preferences. Such practices allow calling fashion bloggers “new cultural intermediaries” who use their own taste as a resource for making “looks”. To cultural intermediaries, Pierre Bourdieu relates the profession associated with presentation and representation: sales, marketing, advertising, fashion and so on [Bourdieu, 1984]. The distinguished concept is associated with the concept of taste, which plays a key role in the production of symbolic goods. So, the aim of the research is to find out how Russian fashion bloggers, as cultural intermediaries, produce the judgments of taste in the selection of clothing. Based on the 15 interviews with Russian fashion bloggers, will be presented: the analysis of biographical trajectories, the features of the outfit production process and the influence of high fashion on these practices, and democratization of fashion.