• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site

Logo and Corporate Identity: Interaction in Educational Sphere

Student: Mezinova Anna

Supervisor: Olga Logunova

Faculty: Faculty of Creative Industries

Educational Programme: Integrated Communications (Master)

Final Grade: 10

Year of Graduation: 2017

For our dissertation theme, we study and explore the problem of the logo influence on the student’s corporate identity. As a result of the research, we reveal the relationship between the students' perception of the logo and their level of corporate identity. In the theoretical part, we focus on the definition of visual culture, visual identity and logo as well as what place it takes in the university's communicative strategy. One of the tasks of the research was to analyze the phenomenon of the university's corporate identity, single out its indicators and determine the role of students' corporate identity in promoting the university brand. Since we study the logo and corporate identity in regards to the promotion of the university brand, we research the current situation related to educational branding and marketing in Russia. In the practical part, we explore how the perception of the logo by HSE students affects the factors of their corporate identity. Our methodology of the work is based on the use of expert interviews and questionnaires using projective questions to identify students' behavior patterns and corporate identity factors. In conclusion, we believe that the factors of visual perception affect the corporate identity and give recommendations based on the use of the logo in the communications of the university.

Full text (added May 12, 2017)

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses